Technogym has been promoting physical activity and its benefits through the Wellness concept for more than 30 years. In particular, in recent years the company has taken to the field against sedentary work and the resulting damage, with the global campaign Let's Move for a Better World.
It's a global problem
- In 2016, more than 1.9 billion adults were overweight. Of these, more than 650 million obese.
- Overall, 13% of the world's population was overweight in 2016.
- Obesity in the world has tripled from 1975 to 2016.
Overweight problems do not only affect adults: last year, more than 340 million children and adolescents were overweight or even obese. Since 1975, the percentage of young people with weight problems has almost increased fivefold.
Today, there are more overweight or obese people in the world today than those suffering from malnutrition, and this is true globally with the exception of some parts of sub-Saharan Africa and Asia.
Causes and effects
The main cause of being overweight and obesity is the imbalance between ingested and consumed calories.
The phenomenon is certainly very complex, as are the causes that generate it. We can highlight two macro causes at global level:
- the increasing consumption of calorie foods, rich in fat
- the increase in inactivity mainly due to sedentary work, modes of transport and increasing urbanisation
The main 5 effects of sedentariness
- Slowing down metabolism: a sitting hour causes a decrease in the main enzyme that turns bad cholesterol into good, this can lead to a higher risk of cardiovascular disease and diabetes.
- Muscle damage: by spending a long time inactive muscles can lose elasticity, firmness and mass.
- Bone weakening: if they don't work, they don't have the necessary stimuli to regenerate, in order not to lose strength and density they need to support the weight of our body. For this reason, a sedentary life increases the risk of suffering from osteoporosis.
- Incorrect posture: sitting for long periods of time, you run the risk of taking wrong postures that over time can cause back, shoulder and neck damage.
- Night apnea: these are closely linked to heart problems and water retention. Fluids that are held in during the day, circulate freely at night and can obstruct the airways.
Not least, sedentary behaviour hurts our minds too, increasing the risk of depression by up to 25%, especially if the time for which we remain idle has passed in front of the computer and the internet, but also being too much in front of the TV increases the risk (+13%). This is demonstrated by a large study on the British Medical Journal Sports Medicine and conducted by experts from Qingdau University in China on over 193 thousand people.
From individuals to society
It is estimated that for a population of ten million people, half of whom are insufficiently active, the cost of inactivity is €910 million per year. Globally, it is the 21st century epidemic, the public enemy no. 1 that the WHO (World Health Organisation) tries to eradicate with the new guidelines valid until 2020. The main recommendations of the Organization: at least 150 minutes per week of physical activity for adults and 60 minutes per day for children and young people.
Technogym's mission against the global obesity
The driving force behind the wellness philosophy is certainly physical exercise, but not only physical exercise.
Wellness is a social opportunity for all: for governments that can reduce healthcare costs, for companies that can count on more creative and productive collaborators and for all citizens who can improve their health and daily lifestyle. Our hope is to continue to contribute to the spread of Wellness, because the more people that adopt a Wellness lifestyle, the better the world will be. This philosophy is the social mission on which we base our daily commitment. Wellness is the lifestyle that, through the combination of constant physical activity, healthy nutrition and a positive mental approach, allows the person to achieve his or her own balance.
Without them, it is not possible to achieve psychophysical well-being. The man has been designed to move around, and cannot afford the risks of sedentary activity. Since 2002, the WHO has been promoting a campaign with the significant slogan - Move for Health since 2002.
Nutritionists, too, in their guidelines, do not fail to give great emphasis to the impact of an active lifestyle on the general health of individuals. Moderate but constant physical activity can therefore be considered a real' drug', which if well-dosed has only advantages and no adverse side-effects.
This is why, as a demonstration of this evidence, the American College of Sports Medicine has launched a worldwide initiative called Exercise is Medicine, of which Technogym is a Global Partner.
Let's Move for a Better World
And it does so in an addictive and fun way!
With Let's Move for a Better World, those who train in the gym can do good for themselves and others. By training in one of the participating fitness centres, users can accumulate MOVEs (the unit of measurement of Technogym's movement).
Based on the MOVEs collected, the winning centres are called upon to choose a school or non-profit association to which they can donate the most advanced Technogym equipment: in addition to improving their physical fitness, meeting new friends and having fun, the participants can also help their community to become more active.
In this way, the participating gyms become Wellness Ambassadors, true champions of dynamic life.
From the gym, the word will spread quickly thanks to the viral nature of Let's Move and become a valuable ally in the fight against sedentary life and its consequences.
Expo was held under the slogan Nourishing the planet, energy for life. The main objective of the event was to provide concrete responses to important issues such as sustainable development and food security.
At Expo Technogym promoted the Let's Move & Donate Food campaign, in support of the United Nations Food Programme.
Visitors were encouraged to donate their own movement, measured in MOVE: every 1000 MOVEs corresponded to a meal to be donated to children suffering from malnutrition.
The second special edition of Let's Move & donate food featured Davos' snow-covered slopes in the background. On the occasion of the World Economic Forum participants were invited to download the Technogym app to keep track of their daily movement. The collected MOVEs were then donated to give meals to children in countries affected by malnutrition.
In the same year, during the Rio Olympics, Technogym promoted the Let's move for Rio project.
The campaign involved athletes and Olympic champions, the so-called "Wellness Enthusiasts" and gym visitors from around the world, to promote sport and physical activity as a social opportunity.
Through Technogym's digital platform, Mywellness cloud, athletes and wellness enthusiasts were able to measure their physical exercise during the Olympics. The collected MOVEs were then converted into Technogym equipment, which was then donated to 22 public gyms in the most disadvantaged communities of Rio.