Innovating through the construction of a complete ecosystem of well-being

We are in 1983, Apple presents Lisa, a personal computer that would have gone down in history as one of the biggest failures of the company in Cupertino. In those same months, Arnold Schwarzenegger became an American citizen, becoming, in fact, consecrated to history (also) as the most famous bodybuilder of the twentieth century.
In the same period, in the garage of a house, Nerio Alessandri, from Cesena, introduced Technogym, the company destined to change the way of conceiving sports training forever. Three events in some way linked together, three events that have given rise to one of the greatest revolutions of our time.
Apple, for example, was also born in a garage. The box under the house, built up in recent decades as an archetypal myth of Silicon Valley, like a dusty and anonymous incubator in which eighteen year old buckets are transformed into billionaire genes, inventing some miracles with screwdrivers, pliers and binary code.

Innovative for the care, essence and beauty of wellness.

To make the company in Cupertino unique, there is the thought of another type of revolution: an aesthetic revolution. When Steve Jobs returned to Apple in 1997, after being first ousted from the Lisa project and, shortly afterwards, from the entire company, he created the iMac line. The objects that have been derived from it, from iPod to iPhone, for the first time in the history of high-tech industry have not only appeared functional, but also well-kept, essential, pleasing, in a word: beautiful.

In the gym in the 1930s

An idea that beauty gave benefit to functionality –always suggested as the only beacon by the traditional design school – and which has indelibly modified not only the world of information technology, but also that of SPORT.

Just think how the first machines for lifting weights were made. Objects devoid of any harmony, more like medieval instruments of torture than refined equipment to achieve the best physical form.

Moving in the 1960s

But it was with the same visionary resourcefulness shown by Apple that an enlightened entrepreneur wanted to show how another way was possible.

A path that has led Technogym to transform balance bars and flat benches into design objects, a treadmill with a steampunk look, into attractive technological instruments, wall machines and furnishings.

The beauty to the beauty service: that we work on our body and our health.

On the other hand, "like knows like", said the Greek philosopher Empedocle, and it is difficult to imagine that something attractive could come out of a bad piece of hardware.

Faithful to the classic ideal of kalòs kai agathòs (beautiful and fair), Nerio Alessandri took to fitness and wellness.

It is no longer only the body that is modelled, but also the pressure and rhythm of the heart, the whole health, in short, to which the diet and its habits, in general, its own lifestyle are accorded. Today, the gym is no longer just a place to showcase explosive muscles, swollen veins and twisted elbows in competition poses - like those of Arnold Schwarzenegger, winner of Mr. Olympia.

Today, the gym is one of the nerve centres of the wellness ecosystem, a place that reaches the homes of sportsmen and private individuals, and in any space dedicated to the ritual of good living.

Body building in the 1970s and early 1980s

A revolution that is giving way to further change. Scientists and programmers assure us that they have now reached the threshold of a new era, the Internet of Things, IOT. A world of intelligent objects, which aggregate huge amounts of data, learn, evolve, communicate with each other and with users. A path of change destined to make the world ever more alive, empathetic, human, and within which Nerio Alessandri finds himself, once again playing the role of pioneer. Once again, technology comes to fruition with a classic ideal: man as a measure of all things, according to the model indicated by Protagora.
A future in which beautiful exercise machines become intelligent, learning to communicate with each other - thanks to an open cloud platform - and with mobile device applications, allowing users to share training programs and results, advice and services wherever they are located.

A project that takes its name from Technogym Ecosystem and whose roots sink, incredibly, in 1996, when Technogym decided to work and think like more of a digital company that was able to develop ad hoc software for all its products.

The 80's

"Rock and roll can never die" once, sang Neil Young and maybe he was wrong. Not only have many rock stars died (and too soon), but it is the same association between the beautiful and the damned, today, to waver.
Having overcome, definitively, a sort of reckless regurgitation of adolescence, humanity seems to have become once again aware of its own finitude. The blind confidence in the future that characterized the post-war period - so much so that more than one generation forgets that it is not immortal - today gives way to a new awareness. Self-destruction, from a lifestyle that has risked becoming the norm for entire generations, is now synonymous with ugliness, as opposed to self-respect, a true transgression. A goal to be conquered day after day, with discipline and method, like all the precious things of life.

The concept of movement in the 1990s

Because, as Steve Wozniak says, one of the founders of Apple "the beautiful is not the idea, but its realization".
Perché, come dice Steve Wozniak, uno dei fondatori di Apple "il bello non è l’idea, ma la sua realizzazione".
And it is precisely the aesthetics - this time of the word - that prevent Technogym from becoming an adjective of the Italian language. One of the Italians who contributed most to spreading beauty in the world, Federico Fellini, said:
I had always dreamed, as a great man, to make the adjective. I am flattering it. What Americans mean by "Fellini" I can imagine".

What they mean, instead, with the word Technogym we can try to imagine it: made in Italy, revolution, wellbeing and, from today, also information. In fact, the first magazine dedicated to lifestyle is born on these lines, according to Technogym. A kaleidoscope through which to observe the reality that surrounds us, bringing it back to the three key principles that inspire everything that happens in the universe of the company that invented the concept of wellness.

Moving at home nowadays

Energy, Efficiency and The Good Life will be among the containers that will fill with the most interesting stories, between present and future innovation, people and personalities, news, cinema, cooking, feelings, leisure time. An opportunity to share a common universe with those who already use Technogym in their daily lives and with those who recognize themselves in the vision of a company that has made the ability to transform the world around them, one of its most distinctive traits.
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