The invitation to improve the lifestyle is always greater on the part of institutions and just as the eating habits of Europeans have changed it is expected that the same happens in terms of movement and physical activity. Despite these premises, the results in this area are difficult to achieve and the owners of fitness and wellness centres are far from having to manage large flows of sedentary people convinced to start a training program because they have understood the importance or because they are recommended or addressed by third parties.
Strategies to promote movement and exercise
Create a suitable service
Media communication must also be adapted to look for the channels that are most used by the target audience. It means that if the centre plans outreach actions (promotion outdoors through stations with dedicated staff) inside the sports shop to reach snow lovers through the proposal of a course of pre-skiing, they will have to think about getting to the inactive by providing presence at the cinema, for example, or in other contexts where it will be easier to reach those who are not sportsmen.
The feeling that they will have to feel at the end of the first training sessions should be of greater vitality, rather than exhaustion, and then the technical team will be responsible for structuring programs with a proper balance of cardiovascular training phases and development of strength and flexibility. But knowing if what was proposed has reached the goal of positive memory, it is necessary to ask for feedback from our precious newcomers, helping them to rationalize the sensations they perceive.
The proposal of training characterized by a few minutes of parking on different stations or even at the circuit with moderate intensity will help to make the experience varied and never boring and, consequently, will be repeated with greater simplicity. What must be avoided is that physical exercise is associated with something difficult, tiring, demanding and all the adjectives that risk bringing the user back to being sedentary on the sofa.
Stimulating word of mouth
Activate new possible channels
Thanks to the web, it is possible to disseminate quickly and at particularly low cost how much physical exercise can be effective for health. Through the writing of articles, case histories, interviews and posts it is possible to prepare valuable content that can be made available to the medical world using the channels of the blog, newsletter and social profiles in general. In addition to this category, there are other realities that can be involved as they operate in the context of personal care, the goal is to seek the right people, demonstrate how the centre is able to propose and facilitate the dissemination through tools and initiatives that can bring clear benefits to all actors involved.