Alongside their commitment to providing members with a high-quality experience, Denbighshire Leisure Ltd have always been innovative in their approach. As Wales headed into a long lockdown, the team considered how they could create a unique offer for members to come back to. Jamie Groves, Managing Director of Denbighshire Leisure Ltd, tells us why the partnership between Denbighshire Leisure, Alliance Leisure, and Technogym works so well.
Denbighshire Leisure Ltd enjoys an established relationship with Technogym, and the partnership has developed leisure sites together for over 15 years. When Denbighshire Leisure appointed Alliance Leisure in 2017 to manage the UK Leisure Framework, Technogym were named on its procurement portal as a recommended supplier. At Club Nova, Technogym were involved from the start, helping to develop the offer, create the design, and decide on a range of products that would service the market and increase return.
Technogym understand our business and match us on values, innovation, and philosophy. They are a partner, not just an equipment supplier.
Keeping customers connected
Denbighshire Leisure have continued to invest in facilities and digital solutions during the Pandemic as they believe in there offering and want to grow in the future, seeing digital being woven into the long-term strategy. “Mywellness has definitely helped with retention during lockdown,” says Jamie. “We are well ahead of the curve, retaining around 75% of members. It has been beneficial to have a hybrid offer, and we feel the members will have more confidence in the digital side of things when they come back to the gym.”
The center decided to invest in equipment, environment, staff training and the entire customer experience because they believe there will be a big uptake in fitness after lockdown. “Technogym are invaluable in helping us shape a quality experience, with a strong sense of connection and added value. When the customers come back, they will want to enjoy fitness. We are confident we have what’s needed to offer that to every member.”