Blogging for fitness centres

Increasingly fitness centres are require to show off their brand and what their business is all about in a very professional way. This article talks about how to demonstrate all the professionalism and content that fitness centres can "show" online to do justice to their profession and increase the value of their brand On the web it's important to be visible and reduce any opportunity for miscommunication. We don't talk about showing ourselves for what we are NOT.

In the age of contents being dressed up for the web, to be found on the net, is a winning strategy that not yet all managers of fitness centers have grasped or at least have not yet given the right weight and importance.

What if we were to tell you that a tool to transfer content, expertise and showcase the strengths of a fitness centre has existed for some time?

A blog, what it is and why

The main answer is to activate a Blog channel. Becoming a Blogger can help your centre by bringing contacts which you can (should) convert to subscribers. But let's go step by step. Let’s try to understand what a Blog is and consequently how it could be useful to the Fitness Centre. We can catalogue a Blog as a web page within which we find posts or articles published in anti-chronological order, that is, from the most recent to the least recent.
You can find the definition of Blog anywhere on the net and you will see that there are an infinite number of types classifiable by topic with countless different nuances such as blogs about food and cooking or blogs that deal exclusively with a portion of this topic, such as first courses or desserts, or even, blogs that speak more widely of the whole pastry branch and others that publish content 360 ° about the world of barbecue and grilled food.
The same thing happens in the fitness world and it is surprising that many of the entrepreneurs of the sector have not yet realized it.

There are many blogs that deal with fitness and wellness, some for swimming, some for outdoor activities, some give useful tips for a healthy lifestyle, others aim to improve the performance of a specific sport. Of course, you may be wondering:  how can you benefit a gym just by posting content on various topics?

Let's try to answer this question with another question (forgive us) to be addressed to managers, industry managers and sales consultants of a Club.

How much more difficult is it to register a person who does not know the Club at all than a contact who, has already read your content, has already found benefits for a better lifestyle thanks to your articles and above all has chosen to follow you without any kind of pressure?

There is certainly a difference between a "cold" contact and a "hot" one, a difference that is palpable and evident in every business sector, not only in fitness and wellness.

Three significant advantages

Starting a Blog has a series of advantages that even the most enterprising Club managers can enjoy.

The first of all is to become a media hub, so open your own channel to communicate, write and put into play knowledge and professionalism without having to pay more for advertising space on other websites (unless this is part of a broader web marketing strategy).

Another advantage is to be able to activate services effectively linked to a target of people who normally do not come to the gym: the sedentary types, thus being able to give wings to the imagination to create paths of well-being of all kinds: with the advice of the nutritionist, with online coaching, with personalized training. All fantastic ideas but that will hardly work if communicated only internally to the club and if you do not give the right time to people to go deeper on particular subjects.

Finally, a big advantage of the blog is the ability to accumulate a large number of posts and articles to remain available to web users. Think about it, an article written today will remain online and can be read by a user in a year, converting that user into a contact who has then subscribed.

Converting a Blog

It is important to clarify that for conversion from the web we are not talking about "Collections", we are not talking about e-commerce, so there will not be a section "cart" to be filled with subscriptions.

By conversion we mean pushing a web user, nurturing them and giving them content they want to read, to carry out an action that can be linked to the Club:

1. Blog channel subscription,
2. Subscription to the newsletter,
3. A comment to a post,
4. Download a free document,
5. Share an article.

Workout schedules for blog posts

If you started your blog today there are some considerations to take into account. It will take perseverance and training to make the blog "active", but at the end of the day it is exactly what is taught within each fitness centre. To see the first results you will have to wait, an estimate could be that of 6/12 months but it will be a rewarded wait as well as necessary for:
1. Defining the contents, such as the macro-areas of topics that will be dealt with and which sub-categories to deepen each topic;

2. Choose your own team of "writers", usually a blog that publishes more content per month is built with more bloggers, then a multi-editor channel where the need will arise to coordinate them as well as give them time to get used to writing;

3. Create your own audience, your own audience that will inevitably grow day after day;

4. To find one's own constancy in the publication and one's own strategy that can allow one to "nourish" one's audience, i.e. to give the possibility to deepen topics, download contributions, leave feedback;

5. Build a list of target email contacts, starting from the most trivial evaluation, i.e. from which article the contacts come;

6. Analyze which articles work and which are not read in order to evaluate the changes, total or partial, of textual contents.

From these few points we can draw a simple and real conclusion: the result is never the consequence of the last action. A conversion, therefore, as mentioned above, could take place thanks to an article written 6 or 12 months earlier thanks to content that, in our opinion, will not be difficult to find, much less so when included within an overarching web strategy.

These are skills that a club highlights on a daily basis in the field that become transported through a web channel to be able to appear and nourish other “new” contacts.

A conversion could take place thanks to an article written 6 or 12 months earlier thanks to contents that It will not be difficult to find

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