A complete process, managed in a unitary and highly integrated way. Synthesizing: technology and digital innovation at the service of sport 4.0, through use which is increasingly frequent - of Big Data in athletic performance. Training is hyper-customised according to the physiological structure of the athlete and the possibilities of results linked to different strategies are studied. With what result? The analysis and processing of the amount of data represents an advantage not only in terms of performance, but above all in terms of competitiveness.
Big data and sport, a winning combination
Big data and IoT at the service of sport
Sport analytics, the science of data
Big Data in tennis: the first of the four Grand Slam tournaments, the Australian Open was one of the forerunners, ranging from the installation of multimedia kiosks, touch screens and interactive totems to the application of social listening and sentiment analysis, to "study" the emotions and reactions aroused by the players with respect to fans and professionals.