Problem

Obesity
keeps growing

Human beings were born to move, but due to the convenience of ever-evolving technology, the active lifestyle of our world's population are under threat, and the lifestyles that we lead are now more sedentary than ever before.

A lifestyle that takes its toll

Obesity is dangerous due to the numerous medical issues that it can cause, including hypertension, cardiac disorders and type 2 diabetes, to name just a few. The steady rise of obesity in developed countries now causes more deaths annually than malnutrition and is increasingly becoming an social and economic epidemic.

A lifestyle that takes its toll

Obesity is dangerous due to the numerous medical issues that it can cause, including hypertension, cardiac disorders and type 2 diabetes, to name just a few. The steady rise of obesity in developed countries now causes more deaths annually than malnutrition and is increasingly becoming an social and economic epidemic.

Campaign

Donate your MOVEs

Support the fight against a sedentary lifestyles by joining the biggest social movement campaign in the fitness industry. Engage your community to create a healthier world.

Inform.

By providing evidence of the impact of physical inactivity, operators are able to engage their users and the wider community.

Inspire.

To motivate people to embrace a more active lifestyle, invite your members, their friends and family and everyone in the community to train at your facility and move more.

Increase.

As a result, you will become a Wellness Hub for your community, helping to grow the number of active people in your area.

Reward.

Together with the support of members and operators, Technogym are able to donate fitness equipment to schools and local charities worldwide.

Mission

Make a difference

By taking part in the “Let’s Move For a Better World” campaign, you can donate the physical activity you have performed to a good cause. This campaign gives everyone the same chance and opportunity to contribute, irrespective of age, gender identity or level of physical ability. To do this, Technogym created the MOVE, a new way to measure movement.

Mission

Make a difference

By taking part in the “Let’s Move For a Better World” campaign, you can donate the physical activity you have performed to a good cause. This campaign gives everyone the same chance and opportunity to contribute, irrespective of age, gender identity or level of physical ability. To do this, Technogym created the MOVE, a new way to measure movement.

Benefits

Attraction &
Retention

From feedback received over the last 6 editions of the campaign, we know that participating facilities register an average of 14% increase in membership sales and 26% increase in facility visits. The relationship among facilities, local communities, trainers and members also improves significantly during the campaign.

How it works

Collect MOVEs

Thanks to the participation of each facility, and their dedication to collecting MOVEs and reaching milestones, Technogym is able to donate products and solutions to numerous schools around the world.

How it works

Collect moves

Thanks to the participation of each facility, and their dedication to collecting MOVEs and reaching milestones, Technogym is able to donate products and solutions to numerous schools around the world.

Past editions

Results by year

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