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The campaign

Donate your moves

A powerful message to make gyms, members, trainers and the community aware of obesity related problems and to increase the motivation to adopt an even more active lifestyle. This means taking action for a healthier world, increased socialisation opportunities and getting more people training on the gym floor as well getting attention on social media at the same time.

REGISTER YOUR FACILITY AND COLLECT MOVES FROM MARCH 11 TO MARCH 30 – 2019

Moves

Based on body displacement in space, it's the unit of measurement for movement developed by Technogym and recorded by the mywellness cloud: the faster and more often people move, the more MOVEs they collect!

Who Moves and Why

The members of the gym and everyone that can embrace our cause will be able
to donate their physical activity in the form of MOVEs to a social cause chosen from each centre on registration.

Mission

THE MEASURE OF WELLNESS POWER

By taking part in the Let’s Move for a Better World Campaign, you pledge to donate the physical activity performed in your facility to a social cause. To give everyone the same chance and opportunity, irrespective of age, sex and level of physical fitness, we created the MOVE, a new way to measure physical activity that bonds the whole community.

HOW TO COLLECT MOVES

By collecting MOVEs and reaching the milestones, every facility can win and donate Technogym products and solutions to a local association of its choice. This year, workouts tracked using heart rate devices and outdoor activity collected by the mywellness app will be included.

The problem

Energy lost in evolution

Human beings were born to move but ever-evolving technology, albeit full of opportunities, may pose a major threat to the active lifestyle of the world's population, leading to a more sedentary lifestyle than in the past.

A LIFESTYLE THAT TAKES ITS TOLL

Obesity is even more dangerous because it gives rise to numerous related issues (obesity, hypertension, cardiac disorders, etc.). Its steady rise in developed countries is causing more deaths than malnutrition and is becoming an increasingly social and economic problem.

BENEFITS FOR ALL STAKEHOLDERS

The Campaign is a win-win opportunity for all stakeholders involved.
It provides to operators the great opportunity to promote a healthier lifestyle and attract more people to workout at their facility.

Past editions

RESULTS BY YEAR

Marketing Materials

TOOLKIT

Technogym has developed a collection of promotional tools to help you plan, create and promote the Campaign.

Download

#Letsmoveforabetterworld

GYM FINDER

BECOME THE HUB OF YOUR COMMUNITY

Promote the GUEST PASS to attract new people to join your facility for a good cause
and convert in member.
Find the facility

Technogym Forum

Discover the future of wellness

A unique experience at the Technogym Village in Cesena, Italy.
Come together with industry professionals all over the world, enjoy the lifestyle
of the wellness valley and take advantage of the networking opportunities.
Discover More

MOTIVATE AND INVOLVE PEOPLE

Buy Let's Move marketing tools to engage and raise awareness
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Let's Move Rollup Banner 2019

  £70.00


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Let's Move Equipment Sticker 2019

  £7.50


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Let's Move Glasses 2019

  £2.00


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Let's Move Wristband 2019

  £0.50


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Let's Move Cloth Sweatband 2019

  £3.00


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Let's Move Bag 2019

  £3.00


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Let's Move Cap 2019

  £5.50


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Let's Move Balloon 2019

  £0.50


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Let's Move T-shirt 2019

  £7.00
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Let's Move Waterbottle 2019

  £3.50


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