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The Peninsula London selects Technogym for long-awaited landmark opening

Luxury 5-star hotel brand, The Peninsula, has arrived in London after an uncompromising 30-year search for perfection. Director of Spa, Magdy Abdelaty, explains the role wellness plays in the guest experience and tells us why Technogym were selected as equipment partners for this landmark project.

Indoor swimming pool at the Peninsula London. Rectangular pool with clear blue water, white walls, wooden accents, and skylights. Lounge chairs with towels along the sides, greenery on walls.
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LONDON HOSPITALITY’S MOST HOTLY-ANTICIPATED OPENING

The hotel offers 190 rooms and suites, 24 luxury residences, seven restaurants and bars, and 450-capacity ballroom, alongside The Arcade, an exclusive shopping space, featuring nine boutiques.

Encompassing two floors of the hotel, The Peninsula London’s Spa and Wellness facility offers unparalleled services and amenities to nourish guests’ bodies, minds, and spirits – including a magnificent 25-meter indoor swimming pool, an extensive menu of revitalising and relaxing treatments administered by top-tier wellness experts and a spacious guest fitness suite, zoned for cardio, free weights, and functional fitness, offering the latest in high-end Technogym solutions.
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5-STAR FITNESS SUITE FOR LONDON’S NEWEST LANDMARK HOTEL

The personalised wellness journey starts before guests check in at the hotel, with Magdy and his team working hard to get to know every visitor. Various touchpoints allow the team to understand guests’ wellness needs so they can arrange spa treatments, fitness support, and in-room wellness solutions.

The hotel’s guest fitness suite is a beautifully spacious area, giving comfort and privacy for different training styles with three distinct zones.
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LUXURY FITNESS EQUIPMENT AND DIGITAL WELLNESS SUPPORT

Technogym has been selected as equipment partner for the hotel’s guest fitness suite, in-room wellness solutions, and staff gym. The equipment selection includes Technogym luxury Excite Line cardio range, performance-focused Technogym Ride and SkillRow, freeweights, and Pure plate loaded strength training equipment.

“The Peninsula is a living legend and a name synonymous with luxurious comfort and impeccable service. It was therefore only natural to partner with Technogym, as the leading company for high-end gym equipment,” said Magdy. “They understand what the needs and desires of our guests from wellness, and even their most advanced equipment is user-friendly which is a must for our premium wellness offering”.

Magdy’s sales and marketing colleagues agree that the Technogym brand is a USP in a competitive market. Having state-of-the-art Technogym equipment in the guest fitness suite gives the team an instant talking point when answering guest enquiries about the wellness experience on offer.

And the choice of Technogym equipment is proving to be a valuable selling point for recruitment too. The staff gym, which also features Technogym equipment and digital solutions, is helping attract and retain top talent to the hotel’s 700-strong team.
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SEAMLESS GUEST WELLNESS JOURNEY WITH TECHNOGYM ECOSYSTEM

Technogym is a familiar name to the luxury hotel traveller, and Technogym Ecosystem allows guests to continue their training journey uninterrupted by accessing their training data and results by logging into the equipment.

“Most of our guests have Technogym at home, and when they travel, having equipment familiar to them only enhances their experience further,” explained Magdy. “Monitoring health and performance is a huge trend in wellness, and Technogym help us support guests with their goals.”

The hotel has selected state-of-the-art solutions including Technogym Excite Line that offers a personalised cardio and strength training experience through its Live console. Guests can continue their wellness journey by logging into Sessions, Routines, or Outdoor content, or let Technogym Coach suggest a workout.
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THE FUTURE OF HOTEL WELLNESS AT THE PENINSULA LONDON

The Peninsula London faced its much-anticipated grand opening in June, and the team are planning plenty of additions to the guest wellness journey. Technogym are proud to offer ongoing support with the latest in digital innovations, equipment, and in-room solutions.
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