Technogym’s social campaign to get people moving for a good cause
Technogym, the world’s leading wellness and fitness company, has launched the ‘Let’s Move for a Better World' challenge, the biggest ever social campaign in the fitness industry which enables gym-goers to do good for themselves and others. Everyone exercising on Technogym equipment in over 500 fitness facilities taking part in the campaign across 21 countries, has the chance to track their exercise, collect MOVEs – the Technogym’s unit of measurement for movement - and donate them for a good cause.
After only a week since the campaign kicked off, there are already more than 100,000 people registered for the campaign and collecting MOVEs.
The facility in each country that collects the most MOVEs gets to donate state-of-the-art Technogym equipment to a local school or non-profit body dedicated to the promotion of health and wellness. Not only will people be improving their fitness, making new friends and having fun, but they also could be helping people in their local community get more active.
‘Let’s Move for a Better World’ leverages the Technogym Ecosystem, the unique Technogym offering which includes connected equipment and mywellness cloud, the first open platform in the industry connecting people and fitness facilities all over the world. This offers users the opportunity to enjoy a fully personalised wellness experience, and allows clubs to create challenges among their members or with other clubs.
Visit www.technogym.com/letsmove to find your closest club taking part in the initiative and check the global ranking.