Technogym, the world’s leading company in wellness and fitness equipment and technologies, will be the Official Sponsor of the 32° Dolomites-Enel Marathon, which will be held on Sunday 1st July in Trentino-Alto Adige. Starting point will be La Villa and the finish line Corvara.
The Marathon dles Dolomites-Enel is the most prestigious marathon in Europe, which takes place in the splendid setting of the Dolomites. On these routes the greatest international cycling champions have written pages of history. The first edition dates back to 1987, when 166 enthusiasts from Italy, Germany and Austria gathered together to take part in the race. In 1990 there were already 1,000 members. Today the registration requests exceed all expectations: there have been over 32,400 requests from 90 nationalities and from all the Italian provinces. Therefore a draw was organized to select the 9000 passionate cyclists who will challenge the peaks of the Dolomites.
View the gallery
Once again Technogym will participate in the marathon with a stand featuring two MYCYCLING, the innovative solution for indoor cycling that allows users to transform and improve their outdoor performance. MYCYCLING combines a hi-tech smart trainer, a native app with personalized programs and a network of professional trainers able to guide and develop a tailor-made training program.
But the big news is the latest compatibility between MYCYCLING and Zwift , the online platform that makes training experience more enjoyable, dynamic and immersive. Each time the users have the possibility to train in a different setting, thanks to a vast selection of virtual scenarios in which they can customize their route by choosing to make it more or less challenging. Once MYCYCLING is linked to Zwift through the app, it will be possible to train and have fun challenging other cyclists online, as well as having access to a digital experience full of maps, routes, and competitive challenges.
At the stand, Technogym will also offer people the opportunity to test themselves against the great theme of this year’s edition of the marathon: balance. In terms of roundness of pedaling and also of actual physical ability, the balance of athletes and guests will be tested in the form of fun and engaging challenges.