The theme of loyalty is therefore essential for a type of market where the annual flow of customers is very similar to that of water in bucket holes, with abandonment/dispersion rates that, YoY, according to research, vary from 40% to 60%.
Why are members leaving the club?
2. Expectations at the time of sale not me
3. External factors
4. Negative feelings
Stopping the inevitable churn
I have invested in new promotions, new formats, new courses. But nothing has worked. Why is that?
Communication is the basis of everything
It's not certain that the path is the same for everyone, but what is important is the ability to be flexible in our approach.