3. thermal/mineral springs
4. wellness tourism
5. healthy eating
7. preventive/personalized medicine
8. complementary/alternative medicine
9. workplace wellness
10. wellness lifestyle real estate.
Italians have an inherently healthy, wellness-focused lifestyle, including some of the lowest obesity rates in Europe
Antonio Citterio, award-winning Italian architect/designer and the visionary behind Technogym Village
Andrea Illy, Chairman of illycaffè, notably the first company to earn the Responsible Supply Chain Process certification from arbiter DNV GL, and whose Fondazione Ernesto Illy is the sole sponsor of the World Happiness Report from 2018-2020 – crucial research that is helping nations put happiness and wellbeing at the heart of government policy.
Sergio Pecorelli, MD, PHD, academic and surgeon at the University of Brescia Italy and the Italian EU representative for healthy ageing
Giovanni Pes, Italian demographer and physician, and one of the original researchers of Blue Zones, which identified a region in Sardinia as one of five geographic areas where people live much longer than average.