When we were developing the concept for the SWEAT! brand, our vision was of a performance-driven, friendly and welcoming gym
Comprising six sites SWEAT! Sutton is the latest facility to open – set in an impressive 17,000 sq ft - offers an extensive range of equipment split across Cardio, Strength, Functional, Free Weights, Group Cycle Studio and Strength including in the cardio area to offer the very best digital experience as well as the innovative SKILLMILL, SKILLROW and SKILLBIKE.
The vision of Sweat! and Technogym
The facility was created with the vision of having different functions leading off the gym floor, so members could cast their eye over their next workout option and have lots of choices.
Immersive, connected products became an integral part of the SWEAT! Sutton facility as the experience is key to member engagement and the vision of the zones.
We offer seven group exercise options and wanted to make the user experience truly immersive. Equipment is always a major element and it such an innovative gym experience in such a new setting we needed a partner who understood the mission behind the brand, and could help us delivery the best user experience which is why SWEAT! chose Technogym.
Key zones at SWEAT!
Feedback and the future of the gym
They love being able to measure and download their data, compare results with their friends, and get involved in fitness challenges.