In a business plan therefore it is important to include not only an estimate of costs and revenues, but also an in-depth economic and financial analysis. The absence of such analysis will impair the vision of the future of the company, thus increasing risks of deviations.
Knowing how to play is not only about hitting the ball well, but about making the right choice, knowing [...] how to hit it and where in the field to point it. Rafael Nadal
Let's start by reflecting on the fact that inserting numbers on spreadsheets without careful and previous analysis involves both high risks of discrepancies in the final balance and stress during management. For this reason, each business plan drawn up in a complete and professional manner must include an introductory and extensive descriptive part. A superficial examination of this descriptive part will most likely lead to an unreliable business plan.
Business plan ’s phases
If, for example, you want to sell 2,000 contracts in a calendar year between subscriptions and ancillary services (personal trainer, swimming school, free swimming, special courses, etc.), you need to establish how many of these contracts come from renewals, how many from outreach activities, and how many from web, initiatives and others. Then you need to develop a sales strategy, assign goals to individual vendors and set daily agendas for both sales and marketing staff. In other words, the individual tasks of the marketing department (which aims to bring new users to the club) and the commercial department (which allows me to sell and bill) have to be defined.
In this phase it is also useful to explain the type of contractual relationship between the company and the individual staff member, in order to highlight what are the key elements on which to invest most.