Mission accomplished! Thanks to the “Let’s move for Rio” social campaign Technogym – Official supplier for athletes training at Rio 2016 Olympic Games – donated 600 fitness equipment to Rio most disadvantaged communities public sport centers.
For Technogym, internationally recognized for setting the standard in athletic training, rehabilitation and wellness, Rio 2016 represents the sixth Olympic experience after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012.
Technogym’s commitment for the Rio 2016 Olympics has gone far beyond the company’s role of Official Supplier for the athletes training centers and aimed to concretely contribute to Rio 2016 Olympic legacy. In conjunction with Rio 2016 Technogym has launched the “Let’s Move for Rio” social campaign with the goal of donating part of the equipment provided to the Olympic training facilities to Rio most disadvantaged communities. Through the Technogym digital platform Mywellness cloud, during the Olympics, athletes and wellness enthusiasts were able to measure their physical exercise – both on the equipment and thanks to the free Technogym mobile app - and transform it into equipment that Technogym donated to 22 public gyms in Rio’s most disadvantaged communities. At the Olympic Village athletes collected MOVEs – the unit of measurement of the movement defined by Technogym – by training on the connected Technogym equipment, while people joined the campaign by just downloading the Technogym app. For each 75.000 MOVEs collected globally Technogym donated 1 piece of equipment to the community gyms selected together with the Empresa Olimpica Municipal that is part of the Municipality of Rio de Janeiro. In the end the campaign reached a total of 600 pieces of equipment.
The Technogym ambassadors who promoted the “Let’s Move for Rio” cause include Rafael Nadal, international tennis star, Sanya Richard-Ross, Jamaican-American track and field athlete specialized in the 400 meters and London 2012 Olympic champion; Dina Asher-Smith, British athlete, heptathlon Olympic, world and European champion and indoor pentathlon world champion; Beatriz and Branca Feres, Brazilian twins and synchronized swimmers; Arthur Zanetti, Brazilian artistic gymnast who won the gold medal on rings exercise at the 2012 Summer Olympics in London; Carlotta Ferlito, the young Italian gymnast already winner of one silver and two bronze medals at London 2012; Elisa Di Francisca, fencing renowned defending champion, thanks to the gold medal won in London; Gregorio Paltrinieri, current 1500 meters freestyle world record holder; Clemente Russo, Italian boxeur winner of silver medals at Beijing and London Olympics; Ivana Španović, Serbian long jumper and pentathlete; Diana Martin Gimenez, Spanish athlete specialized in steeplechase.