The iClub San Marco Club 2.0 experience
The club is located in one of the central and most prestigious neighborhoods in the Italian city of Bergamo. This elite facility offers indisputably first rate additional services for customers, including a beauty center, massages, other personal treatments and a stunning pool.
What were the business objectives and what solutions did Club 2.0 propose?
Differentiation and the option to further elevate their customer service were the incentives that led entrepreneur Diego Cuni to choose the Club 2.0 product.
"Club 2.0 is helping us manage all of our interactions with our customers: from collecting contacts on the website, to visits to the facility, through to the training program. Customers and their motivations are finally at the core of our offer."
What results have been achieved using the Club 2.0 solution?
- Since the beginning of the project the club has had 35% more spontaneous visits in a market where percentages are dropping compared with last year.
- The club has had 36% more visits to the website compared with the same period last year.
- New customers are attracted to the club by visual communications from Club 2.0, which focuses on people and their motivations.
Diego Cuni, owner of the facility, says: "With the Club 2.0 project I've been able to set myself apart from the masses, stop talking about price, and start talking about value, which raises the perceived professionalism of my trainers and agents."
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