The El Futuro Club 2.0 experience
The Club is located in Tilburg, a very competitive geographical area in the fitness market, and it was looking for new ideas to better sell the value of membership (rather than focusing on discounts), and to improve the service offered to each member.
What were the business objectives and what solutions did Club 2.0 propose?
El Futuro is managed by a team with extensive experience in the world of fitness, and they were searching for an alternative concept to realize their ideas. At El Futuro the customer is the real star, and service is provided through the certified "Personal Assistants" who meet with customers every four weeks.
What results have been achieved using the Club 2.0 solution?
With the Club 2.0 solution, the Club has cut the time is takes to generate training sheets by 35% thanks to combined use with the Wellness System. Using the Contact Manager, the time saved was used to verify more regularly the progress that customers are making (every four weeks), and to step in with targeted actions for customers who attend less frequently to prevent them from giving up and leaving the club. The retention rate is 70%, one of the highest values in the market.
Owner Han Walet says: "With Club 2.0 I saved on the work my employees do and I delivered a sense of higher quality than all my competitors".
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