The Club 2.0 experience at Sadus Club - Spain
The Sadus Club is the sports services provider at the University of Seville. Since its founding, it has always been focused on the quality of service it offers, customer satisfaction, and maximum performance from its employees. Sadus Club is a focal point both of the university community in Spain and for the non-academic community.
What were the business objectives and what solutions did Club 2.0 propose?
The main goal at Sadus has always been to offer a quality service to its members, and the club was looking for a new way to approach its clientele that would no longer be based on reaching short-term goals. Sadus was fully aware of the importance of motivating its customers to become increasingly involved in physical activity, and by embracing the Club 2.0 solution, Sadus Club decided to gratify its clients with a more personalized experience over the long term.
<The Aspiration Finder provided the starting point for assessing the aspirations of potential clients and current members and understanding what is truly important for them. The aspiration map is a tool that Sadus uses to listen to and understand its clients, and to create a completely personalized offering (training program, classes, and other activities). In addition to this tool, the Wellness System has also helped the facility create highly personalized programs.
Club 2.0 has helped Sadus achieve a different perspective, and to link the business of the future with the real aspirations and needs of its clients.
What results have been achieved using the Club 2.0 solution?
According to the Sadus Club:
The Aspiration Finder test allowed us to profile more than 500 people. With Club 2.0, Sadus was able to segment its offering by client type, and to reduce the time it previously took to create a program and achieve better customer service.
In general, customer satisfaction increased by 15%.
Now Sadus is focusing on a new organization of space in the gym to improve the experience of its customers. In the meantime, new clients have arrived who had never joined a gym a before.
The key to helping clients better understand Club 2.0 was the ability to create personalized training plans based on their aspirational profiles.
With Club 2.0 there is greater control and better optimization of communications with the client, as well as greater awareness of physical activity from the client's perspective.
This project has allowed a high number of clients to come into the gym and train without a struggle, because they've found a workout that suits their own aspirations and motivations.
One Sadus customer reported that "Understanding my aspirations enabled me to select activities based on my own needs and to enjoy them as well."
Management at Sadus also turned in positive reports on the project.
The General Manager of Sadus said, "We are leaders in promoting sports, and the Club 2.0 project has only reinforced this position."
The Club 2.0 Project Leader at Sadus confirms this: "The aspirations of our clients made us the market leader."