Did you know that the average time a member spends on cardio equipment is at least 20 minutes? Not only is this time valuable for the individual exercising, but it can also provide an opportunity for operators to interact with and learn about their customers’ needs and interests in order to transform this training time into a business opportunity.
How is this possible? Communicator, the business application that brings marketing and interaction to the cardio experience via the VISIOWEB digital interface, allows for a more effective and efficient method to manage the overall health of fitness facilities while maintaining customer satisfaction at the same time.
With just one click from a central web-based computer, operators can update all VISIOWEB interfaces in their facility with new class schedules, product promotions, enticing surveys, instant messages and more.
In summary, Communicator can:
- Grow Additional Revenue Streams: Communicator turns the time members traditionally dedicate to cardio workouts into a business opportunity. Promote facility’s services and activities or offer advertising opportunities to other local businesses.
- Improve Customer Satisfaction and Retention: Communicator opens up new pathways for operators to stay in contact with and collect feedback from members. As a result, operators can more easily evaluate and quantify the products, programs, and services offerings required to fit their member’s needs.
- Centralize Facility Communications: Communicator’s Facility Area section serves as an interactive virtual bulletin board for all facility communications. Operators can use this area to promote facility activities or co-marketing campaigns with local business partners or make visible any other information that members need to know about the facility. Imagine highlighting a Trainer of the Month or new group exercise schedules through the touch screen displays!
Ask your local Technogym representative for a complimentary consultation or contact us for more information.