Aspiration Finder: an excellent tool to boost your lead generation
The experience of the Facilities using the Aspiration Finder so far is highlighting how powerful the tool can be in increasing qualified lead generation and attracting more members.
What do you know about the people visiting your facility for the very first time? How can you understand what really matters for them? If you are familiar with these questions, Aspiration Finder and Club 2.0 can really help you and your facility.
Many facilities are using the Aspiration Finder as a “lead generation” tool, able to provide an effective support to the promotional activities to collect and qualify new contacts to be converted into members.
The principle is simple: make the link to your Aspiration Finder visible, invite the people to try the questionnaire by promoting the website and…done!.... They will discover their personalised Aspiration Map and you will get new leads to follow up and invite to visit your facility. Their map can then be used to present your facility and services in the right way that is relevant to the prospect.
Here we go with a couple of good ideas to boost your lead generation and get more members!
Aspiration Finder on Facebook
With more than 750 million active users spending over 700 billion minutes per month on it, Facebook is indisputably the most popular Social Network in the World.
Is your facility on Facebook? If not, it’s definitely time to set this up. If yes, now the Aspiration Finder can really help you to get the most out of this social platform. How?
1. Create familiarity and awareness on how important can be to know our aspirations and motivations, you can do it by using the material and images provided by Technogym
2. Invite your “friends” to try the AF and get their Aspiration Map
3. The Aspiration Map will be shared by your “Friends” to their friends…generating curiosity and leads
4. Follow up the leads, invite them to visit your facility and show them what they are looking for
Direct Marketing Campaigns
Every facility Manager knows how important it is to invest in communication to create awareness and interest among prospective members. Direct Marketing campaigns can be expensive when you need to reach a large number of prospects and difficult to deliver a concise message able to differentiate and position your facility as unique.
If you are looking for differentiation and effectiveness, the Aspiration Finder can really help you. How?
You can use a direct marketing approach to reach a selected target audience (e.g. only the people live or work in the closest catchment area to the facility) Rather than promoting your facility, services and amenities…promote your unique approach (Aspiration driven experience) and invite the potential members to discover their own motivations by trying the Aspiration Finder.You can use and circulate the Invitation Cards provided by Technogym to drive traffic to your Club 2.0 Web Area and then follow up the leads collected to invite them to your facility and show them what they are really looking for.