Neocasa Unveils "The Loft", a Celebration of Design
Neocasa is the brainchild of Shahriar Khodjasteh, group marketing director of Al Aqili Furnishings.
The forum has been established not only to reflect the very best in contemporary interior design but also to offer a canvas for locally established interior designers and the opportunity to show off their skills and talent, creating comprehensively furnished living spaces, for complete style and living solutions.
Located in Murjan Towers, Jumeirah Beach Residence, "The Loft" is the official opening showcase for Neocasa.
Chris Barnes of Broadway Interiors was invited to create a home that would reflect an affluent individual's fashion and personality through a living environment.
The finished result is testament to this – the property exudes the style and taste reflective of the modern day executive, boasting contemporary furniture and fittings of the highest quality, fresh and forward artwork, all the latest in up-to-date appliances and home automation technology, and a cutting-edge gymnasium.
Spearheaded by Al Aqili Furnishings, the project brought together top brands that exemplify the best in their field to fit out and furnish "The Loft".
There is a Porsche Design Kitchen by Poggenpohl with a Sub-Zero built-in refrigerator. The audio-visual technology and home automation was provided by Dubai Audio Centre featuring luxury Loewe televisions, while the mirror TV's in the bathrooms came from Ad Notam. The contemporary furniture is i4Mariani from Italy, and the beautiful paintings are by Hengameh Mahvi.
The importance of exercise has not been forgotten either,
and Technogym, the world leader in the design of fitness equipment has installed
a treadmill, which, when not in use folds up to just one metre squared, as well
Personal which offers 400 different exercises.