The new Technogym ad in China

An office, a phone call, a girl. Somebody calls her: "It's for you!". She waves to him and in less than a second, with a flip, she is right there, ready to answer.

This is the theme of the new Technogym ad in China. The so called "Elevator Campaign" commercial was shot in Beijing by the director Zhu Jing Jing together with the Creative Director Paride Raspadori from Studio Pleiadi (Cesena, Italy).

The ad is peculiar especially for the choice of media channel. Indeed, it was broadcasted for 3 weeks, beginning from April 14th, only on screens placed inside the elevators of Shanghai, Beijing and many other important cities in China.

Technogym doesn't only train sport champions, but all the people who want to feel well in their daily life.