Technogym’s social campaign to promote wellness and a healthy lifestyle is back! Activate your facility and participate in the greatest social campaign in the industry to fight obesity and sedentariness
Technogym, world leader in the supply of Fitness and Wellness technologies and solutions, announces its 2017 global ‘Let’s Move for a Better World’ campaign. The campaign will take place for the fourth year running, with the social goal of reducing obesity and sedentariness.
Thanks to Technogym’s ecosystem platform, from the 13th to the 31st March 2017, gym members in fitness clubs all over the world will join their forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active the club members are, the bigger the donation will be to the communities.
Participants’ MOVEs – Technogym’s unit for measuring movement – will be logged through Technogym’s mywellness cloud, the industry’s first cloud-based open platform.
The new 2017 edition of the campaign allows an increased number of operators to win and donate a piece of Technogym equipment to an association of their choice, thanks to the new awarding system which enables every facility to win by reaching predefined targets of movement performed.
Alongside the social opportunity, ‘Let’s Move for a Better World’ is also a very efficient tool for clubs to increase business. The campaign has namely proven to attract new members, thanks to both the initiative’s communication campaign through web and social media, and the viral effect created by existing members sharing their training sessions online.
Let’s Move for a Better World is also a unique and powerful tool to build member loyalty, motivation and footfall through its engaging mechanic. By placing the spotlight on the club’s local community, it creates a positive team spirit that brings people together towards a common objective. The 2016 edition saw great improvements for participating facilities: visits increased by an average 29%, new memberships increased by 16%, and over three quarters of participants saw an increase in the engagement and motivation of existing members.
The ‘Let’s Move for a Better World’ campaign embodies Technogym’s mission to improve wellness on a global scale. Technogym recognizes that the education of the younger generation is a crucial starting point for achieving this goal, and building a more sustainable society based on personal health.
Technogym has grand ambitions for ‘Let’s Move for a Better World’ 2017, following the success of the 2016 edition, which boasted impressive figures and quadrupled 2014 results: 513 Clubs, 122,000 participants in 21 countries completed more than 400 million MOVEs, burning a total of 170 million calories and losing a staggering 53,000lbs/24,000kg.
For further information on the campaign, regulations, and to get involved, get in touch with your local Technogym contact, or get more information at http://www.technogym.com/letsmove