Technogym Showroom in Milan

Offices and showroom for a direct presence in the design capital.
The location, extending over around 300 square metres, is divided into various themed areas. Customers will be greeted in a LOUNGE area by personal trainers and interior designers able to guide them through the latest new products or provide advice and customised plans.

Via Durini 1 is the new home of Technogym in Milan. During the International Furniture Exhibition in 2010, the company opened its Milan premises which include offices and a showroom. It’s a new oasis of Wellness at the heart of Milan, in Via Durini in the Technogym Building.

After the lounge comes the INNOVATION area, constantly updated with the latest new Technogym products and ideas, then the SUITE dedicated to solutions for hotels, and the HOME area with various interpretations and set-ups for exercising at home. In true wellness style, there will be a STUDIO for personal training, fitted out with a comfortable changing room, allowing customers to inspect and try out products under the guidance of expert instructors.

The Showroom features the brand new RUN Personal with VISIOweb display, the treadmill designed by Citterio and enhanced with a new display for surfing the internet, accessing your favourite social networking site, seeing what is on your iPOD and watching television.

Alongside product design, Technogym will set aside considerable space for services, such as Personal Training, training and interior design in dedicated spaces and rooms.

The opening of the Milan showroom is part of a broader strategy to ensure that Technogym has a direct presence in major cities around the world. It already has premises in Madrid, Dubai, Moscow and New York .