Technogym at the Olympic Games
Technogym and the Olympic Games: History in the making.
The company has signed on as the exclusive Official Supplier also for the upcoming 2016 Olympic Games in Rio, covering the athletic preparation in all training centres.
For Technogym this is the sixth Olympics participation, after Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and London 2012.
In Rio, Technogym will supply a complete range of machines, services and solutions for the main training centre (extending over an area of about 2,000 square metres, or 21,520 square feet) at the Olympic Village in Barra da Tijuca, to be used by all athletes participating in the Olympics, as well as equip 15 centres and warm-up areas, specially designed for the diverse disciplines at their competition venues. Technogym will supply a total of around a thousand machines and install the "mywellness" digital platform to allow athletes to connect to their personal training programs directly from their machines or personal mobile devices. In addition, Technogym will provide a team of 50 professional trainers to manage the athletic preparation centres, assist the athletes and offer related services (gym layout, installation and technical assistance). Nerio Alessandri, Technogym Founder and President says: "We are proud to have been selected for the sixth time to serve as official suppliers to the Olympics. This important acknowledgment is a victory for the entire Technogym team and a clear recognition of the level of innovation and high quality demonstrated by our products." And Mr. Alessandri adds, "Rio 2016 also represents a unique social opportunity to promote wellness in Brazil and in the entire South American continent as well as increase the number of people interested in making physical fitness exercises a daily routine."
Technogym's twenty-year commitment to promote wellness as a social opportunity has had a fundamental role, beyond the innovative technologies it has introduced for the benefit of athletes, in this achievement. In a world where cardiovascular diseases – caused in large part by bad habits and sedentary life style – are the main cause of death and where the number of overweight people, world-wide, has exceeded the number of the malnourished, the great sports events, due to the massive participation, have an important mission of promoting among people, and especially the young, a healthy sports culture.