The Wellness Company

Technogym at IMM COLOGNE

From the 19th to the 24th January 2010, Technogym will be present at one of the most important international furnishing show: the IMM Cologne!

Germany has always been a Mecca of quality design – home of Bauhaus, HfG Ulm and Gottfried Boehm, among countless others.
Modern day Germany is no exception, with thousands of exhibitors and visitors from across the globe pouring into Cologne for the annual IMM COLOGNE furniture showcase.
As the world’s leading trade fair for the furnishing industry, every year IMM is the first event to present the latest home trends for Europe and beyond.

Technogym will be present in HALL 11.1 – Stand A010.

More information on:
www.imm-cologne.com

Safe Weights: win over a new target audience

Performances by athletes in the Olympics or leading Championships are not just thrilling to watch, they also offer inspiration for new training experiences.

How many people will join your club to feel like champions?
According to recent studies on fitness trends, a new user profile is forming among those who frequent the strength area, consisting of people who want to experiment with more advanced, high-performance weight training.

But the lack of adequate equipment and safety standards has so far left this segment unsatisfied.

Capitalizing upon 20 years of experience researching muscle strengthening machines with high-level athletes, Technogym has created Pure Strength, a line of equipment and benches for weight lifting that offers a radical step forward in training for this target group.

Maximized results and the same rewarding feeling of training you get with free weights, but with none of the potential risks normally associated with this type of exercise.

Kinesis. When Design get Inspired

Source: Gary Hamel, Wall Street Journal

Gary Hamel from the Wall Street Journal, who everyday explains to us new ways of managing , talks about the importance of great design from his personal experience.

One of his exemples is our - brilliantly designed - Kinesis.

Here is an extract of the article dedicated to Kinesis:

Earlier in the month I attended a conference in Milan.
There I came across Technogym, an Italian manufacturer of exercise equipment.
I've been in lots of gyms, and most exercise equipment looks like it was designed by a half-blind medieval dungeon master - but not so Technogym's Kinesis, a multi-purpose workout machine that attaches to a wall, and is about the size of an upended pool table.
The Kinesis has four shiny arms that swing out from each corner of the device.
Cables run out across the upper arms, down to the lower arms, and then back into the base.
Six sliding acrylic handles are positioned at various points along the cables and allow the user to perform more than 200 toning movements.

A year of innovations

Our goal is to get people moving and bring wellness to everyone's lives.

Our research and studies are on-going, and in order to get you the right products and solutions, we've listened to the market and sought out feedback from all our users. For years we've worked with the best athletes in the world, listening to their needs and building the equipment they use to train; we strive alongside them to the finish lines at the Olympics and top championships.

That's the only way we can innovate; it allows us to improve your business, day after day.

We do everything possible to help take you to the top and bring new ideas and cutting-edge design to your club; these are the vital ingredients you need to give your clients involving, high-level, effective, and safe training.

2009 was a year full of innovations, designed to support and develop all user groups and improve your daily management of data and your interaction with your members.

2010 is just around the corner, and we at Technogym already have some exclusive innovations up our sleeves that will satisfy you and everyone else who has decided to move forward with us.

Technogym and Chelsea space create unique art installation in the Life Room

Technogym has partnered with CHELSEA space, The Centre for Drawing and Village Hotels to create a unique space that combines both art studio and gym – the Life Room.

The Life Room includes gym interior design and equipment from Technogym and Village Hotels – running machines, cycling machines, weights and Kinesis Vision – alongside easels, sculptures, drawing boards and works from eminent artists including: life drawings from William Orpen, Peter De Francia, David Ferry and Mario Dubsky; photography from Hugh Gilbert and renowned sports photographer Leo Mason and computer generated work by David Barnett.

The space has been designed to offer visitors a space to train and draw independently or enjoy one of the master classes from artists, historians, fitness experts and physicians. CHELSEA Space and Technogym have created an environment where people can work on and observe the human form. The gym presents an ideal site for the artist to observe the human form and create images of individuals sculpting and modelling their bodies through exercise and the space endeavours to provide an enquiry into what might constitute life drawing in the digital age.

Cardio workouts? A new business opportunity

People who go to the gym often manage to do so by carving a few hours out of a busy day, and they calculate their exercise time down to the minute.

On any given day you yourself can see how hard it is to catch the eye of people leaving the locker rooms with printed notices and posters on the board or left on the reception desk. But delivering up-to-date information about initiatives and events in your club is crucial for promoting your business.

Will your client be exercising on the treadmill for the next 20 minutes? With Communicator by Technogym, these 20 minutes will be fruitful for you too.

Communicator is the new tool for marketing communications that can capitalise on the only time your users will truly be open to reading your messages: as they exercise.

The application is supported by the Visio digital platform, and transforms the touch screen on cardio equipment into a virtual space for advertising and promoting your facility.

As easy and intuitive as sending an e-mail, with Communicator you can quickly write messages about new products or services and send them instantly – and wirelessly – to the screens on the cardio equipment as it is being used.

So FIT opens at Sofitel London St James, London's flagship Sofitel hotel

Sofitel London St James, located at 6 Waterloo Place, on the corner of Pall Mall and close to the famous landmarks of Trafalgar Square and Regent Street, is one of London's most luxurious hotels. The hotel's interior, created by French designer Pierre-Yves Rochon, has a contemporary style that preserves the neo-classical architecture of the building, while highlighting and respecting the strong roots of its British culture. In May this year the hotel opened So FIT providing guests with a high-tech gym in a fresh and dynamic space. So FIT also offers a relaxation space with the unique Sha Chair, a multi-sensory experience where specially composed sound structures and vibrations experienced in a holistic sphere, entice the senses.

So FIT exclusively features Technogym equipment, including the striking Kinesis Personal Vision, designed by Antonio Citterio and allowing over 200 different resistance based movements. So FIT also houses Technogym Excite Run treadmills and Excite Bikes with integrated TV, CardioWave, Cross Forma and Unica Multigym.

Numbers count, turn them into business!

Running a fitness club means being in a never-ending race – always on the lookout for new solutions to provide the best service to members and maximise retention.

To do this effectively, you need to have at your fingertips the factors affecting retention: they will help you take the right actions and then gauge their results and effectiveness.

Various studies have shown you can improve retention by taking the following steps:

• assign workout programmes consistent with users' aspirations and objectives
• renew training programmes as soon as they expire
• assign appropriate workloads, weights, speeds and slopes
• ensure that users are able to complete their assigned programme
• check members' attendance record and if necessary change their schedule
• arrange checking and measuring sessions and regular interviews
• stay in direct, ongoing contact with club members

The trainer's role is key to all of the above – this means it is essential to define work protocols and user management processes and ensure that all planned activities are carried out smoothly and in coordination.

Clearly, this requires having a huge amount of data and of course, the time to analyse them.

Club 2.0: Tomorrow's Club is aspirational

The world of fitness is changing, are you ready?

The future of fitness facilities is Club 2.0, a new business solution that places members' aspirations at the centre of your business model.

To attract new members, facilities offer a variety of training options and try to cater for a wide audience. No one knows better than you how frequently gym goers' motivations change. It is only those who train following their aspirations that are excited and happy with their physical routines.

So how can you find out just what your facility members are looking for?
A less than motivating workout routine might discourage attendance, but there is little time for asking questions in between sessions. You can't afford to wait!

What is the solution then?
Help club members focus on their aspirations and use them to design personal fitness plans.
This is the revolutionary Club 2.0 approach, a fantastic concept that allows you to really understand what makes your customers move.

Aspiration Finder by Technogym is the first key to this brand-new approach.

Nerio Alessandri receives the World Heart Champion 2009

MILAN Sept 23rd - Nerio Alessandri was presented with the "World Heart Champion 2009", award as part of the World Heart Day organised by the World Heart Federation, the largest international cardiological association linked to the World Health Organization. This year on 27 September, the World Heart Day will be celebrated in 100 different countries around the globe with a focus on "Wellness in the workplace".

This prestigious award underlines Alessandri's constant commitment in promoting and popularising Wellness lifestyle: regular physical activity, correct diet and healthy lifestyles represent the most effective and least expensive way of combating and preventing cardiovascular diseases, which is the primary cause of death in Europe.

Every year in Europe over 2 million people die as a result of cardiovascular diseases, a statistic that is equivalent to 42% of the total number of deaths. Moreover, in average, every year 24% of national pharmaceutical expenses are spent on cardiovascular drugs. Most of these costs could be saved by introducing effective policies aimed at creating prevention by promoting and popularising physical exercise.