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The Pure Strength range

Built to the highest standards in biomechanics, ergonomics, durability and safety, Pure Strength is the ideal choice to maximize sport performance.

Pure feel and freedom training

Pure Strength equipment offers your athletes the freedom, versatility and challenge of free weights within a safe fixed trajectory . Comprised of plate-loaded machines, racks, lifting platforms and a wide range of benches and free weights, Pure Strength promises premier performance and a truly comprehensive product portfolio for your elite training area.

Unique to this range

The Pure Strength range - Maximum Muscle Activation

Maximum Muscle Activation

Pure Strength provides the best movement trajectory and best workload distribution, enabling users to find the most natural movement whilst maximising muscle recruitment and to achieve the optimum torque throughout the complete range of motion.

The Pure Strength range - Maximum Comfort and Ease-of-use

Maximum Comfort and Ease-of-use

Pure Strength enables users to attain their most effective performances in total safety and comfort, thanks to Visual Set Up guides enabling the correct positioning of the body on the equipment and to Ergonomic Pads and Grips increasing stability and comfort during exercise.

The Pure Strength range - Machines Designed to Last

Machines Designed to Last

In our labs we carry out intensive testing of machines and components requiring maximum number of repetitions in 24 hours at maximal workload capability for set periods of time, stressing products well beyond their normal usage to assess conformity, endurance, tensile stress, deformation, shock, wear, etc., to ensure maximum durability and reliability.