Pure feel and freedom training
Pure Strength equipment offers your athletes the freedom, versatility and challenge of free weights within a safe fixed trajectory . Comprised of plate-loaded machines, racks, lifting platforms and a wide range of benches and free weights, Pure Strength promises premier performance and a truly comprehensive product portfolio for your elite training area.
Unique to this range
Maximum Muscle Activation
Pure Strength provides the best movement trajectory and best workload distribution, enabling users to find the most natural movement whilst maximising muscle recruitment and to achieve the optimum torque throughout the complete range of motion.
Maximum Comfort and Ease-of-use
Pure Strength enables users to attain their most effective performances in total safety and comfort, thanks to Visual Set Up guides enabling the correct positioning of the body on the equipment and to Ergonomic Pads and Grips increasing stability and comfort during exercise.
Machines Designed to Last
In our labs we carry out intensive testing of machines and components requiring maximum number of repetitions in 24 hours at maximal workload capability for set periods of time, stressing products well beyond their normal usage to assess conformity, endurance, tensile stress, deformation, shock, wear, etc., to ensure maximum durability and reliability.